AI isn’t just changing how work gets done. It’s changing how clients expect to pay for it. The...
Helping B2B services reinvent, adapt, and scale for the AI era.

Our Approach
A proven B2B professional services approach to:
- Build skills that increase high-margin, renewable sources of revenue
- Develop your process to efficiently create and launch scalable solutions
- Deepen customer understanding to give you a competitive advantage
Top Challenges We Help Organizations Overcome
Helping you test, launch, and grow offerings that thrive in a changing market.
“AI is coming for us—but we don’t know where to start.”
You can see AI changing your industry, but you’re unsure how to apply it in ways that actually strengthen your business.
“Our value prop is eroding.”
As AI automates pieces of what you do best, your current pitch to customers is losing its edge—and you need to evolve it fast.
“Our business model is stuck in the past.”
Time-and-materials pricing doesn’t fit a world where AI can deliver faster, smarter outcomes—and you need a model that does.
“We don’t know how to turn AI into a product.”
Your team isn’t sure how to create a new AI offering—or integrate AI into your existing products and services—to deliver real value.
“Our product managers aren’t using AI effectively.”
Even with AI tools available, PMs aren’t sure how to integrate them into daily work—or use them to drive product innovation.
"We don’t have the structures or processes for a product-centric culture.”
Your organization lacks the frameworks, workflows, and habits needed to shift from a services-first mindset to a product-led way of working.
Ways to Engage with Vecteris
The only solutions for B2B services companies pursuing productization

Productization Advisory Support
Hands-on, tailored product initiative support through individualized coaching to help your team implement the Productize Pathway®Builds and sustains B2B services product capabilities in-house
Fast, flexible, with access to add-on consulting support to supplement your team
Product Management Training
Develop product management skills and capabilities across your firm6-8 week self-service or live online cross-company and custom programs
Teaches the Productize Pathway® product management framework specifically for services-based organizations


Expert Consulting
Best for B2B professional services companies with limited capacityHigh-quality deliverables through bespoke engagements
Fastest path to MVP—projects typically take 6-12 weeks
Uses all the same tools and templates in the Vecteris Productize Pathway®, but our team executes the work for you
Fractional Product Management & Leadership
Productization experts embedded into your organization to help you accelerate your results without adding headcountOur team steps in to serve as your product team, getting the work done while bringing your team along to help upskill those around them

Book Tools
Bonus Templates & Resources from each of our books, Productize, Fearless, and Commercialize to help your team implement the tactics so you don't have to start from scratch.
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Recent posts
A collection of news, insights, and best practices for productizing services, conducting market research, developing new products, and commercializing offerings.
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Productization isn't a silver bullet. But for professional services firms looking to scale impact...